The way in which an organization manages its brands and associated products with respect to one another is known as:___________________
A) brand relevance
B) brand description
C) brand portfolio
D) brand value

Question

Quizplus · Accepted Answer

Brand portfolio management refers to how a company organizes, manages, and strategizes about the brands it owns. It involves making decisions about brand positioning, extensions, and how different brands relate to each other within the company's overall strategy.

The Way in Which an Organization Manages Its Brands and Associated