Contemporary mass communication theories must be reconsidered inasmuch as large-scale social media, unlike more traditional forms of media, do not rely on advertising for their revenues.

Question

Quizplus · Accepted Answer

Many large-scale social media platforms do rely significantly on advertising for their revenues, making advertising a crucial part of their business model just as it is for traditional media.

Contemporary Mass Communication Theories Must Be Reconsidered Inasmuch as Large-Scale