Which was the first dominant perspective on mass media?
A) Media primacy theory
B) Mass society theory
C) Yellow journalism
D) Limited effects theory

Question

Quizplus · Accepted Answer

Mass society theory was the first dominant perspective on mass media, emerging in the late 19th and early 20th centuries. It posited that media had powerful, direct, and uniform effects on the general, undifferentiated audience, influencing the masses significantly.

Which Was the First Dominant Perspective on Mass Media