A preferred reading and a dominant reading are different names for the same phenomenon.
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Q19: Mood management theory argues that a predominant
Q20: Some media content has media content has
Q21: The Selective Exposure Self and Affect Management
Q22: According to the Selective Exposure Self and
Q23: When the meaning we make from a
Q25: Active audience theories ask, "Should people be
Q26: In the fraction of selection, the expectation
Q27: The media function, correlation of parts of
Q28: A negative media function, for example poorly
Q29: Uses-and-gratification researchers are intrigued by computer-mediated-communication's asynchroneity,
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