When the meaning we make from a piece of content is the same one the producer hoped we would make, we have made a negotiated reading.

Question

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A negotiated reading implies that the audience has interpreted the content in a way that acknowledges the producer's intended meaning but also modifies it based on their own perspectives or social context. When the meaning made is exactly what the producer hoped, it is referred to as a dominant or preferred reading.

When the Meaning We Make from a Piece of Content