One reason that audiences have a scarcity of opinion to choose from in the media, according to Elisabeth Noelle-Neumann, is cumulation, the idea that news media tend to repeat stories and perspectives across their different individual programs or editions, across the different media themselves, and across time.

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Elisabeth Noelle-Neumann's theory of the Spiral of Silence suggests that media can create a perception of consensus or dominance of certain opinions through mechanisms like cumulation, where repeated coverage of specific viewpoints across various platforms and over time can limit the diversity of visible opinions, leading to a scarcity of perceived options in public discourse.

One Reason That Audiences Have a Scarcity of Opinion to Choose