Question 1

Which of the following is NOT a type of survey or questionnaire?

Accepted Answer

B

Question 2

Contingency questions must be kept to a minimum on which type of surveys?

Accepted Answer

C

Question 3

______ is the number of respondents who completed the survey divided by the number of people in the sample.

Accepted Answer

The response rate is calculated by dividing the number of respondents who completed the survey by the total number of people in the sample, indicating the percentage of people who participated in the survey.

Question 4

______ questions involve a question or a subset of questions in an interview or questionnaire that require the respondent to answer only if he or she has answered in a particular way to previously asked questions.

Accepted Answer

Contingency questions are designed to be asked only if the respondent gives a specific answer to a previous question, making the follow-up question contingent on the respondent's prior answers.

Question 5

With ______, answers to specific questions influence which subsequent questions will be asked.

Accepted Answer

Adaptive questioning is a technique where the questions that follow are determined by the answers given to previous questions. This approach allows for a more tailored and relevant set of questions based on the respondent's answers, making the questioning process more efficient and targeted.

Question 6

______ items, involve statements (rather than questions) to which respondents indicate their level of agreement or disagreement.

Accepted Answer

Likert-type items are statements where respondents indicate their level of agreement or disagreement, often on a scale from "strongly agree" to "strongly disagree."

Question 7

______ are those that give the greatest latitude for the respondent to answer..

Accepted Answer

Open-ended questions allow respondents the most freedom to express their answers in their own words, without being constrained to predefined options.

Question 8

______ limit the respondent's options to choosing from among response categories or rating scales that are supplied

Accepted Answer

Closed questions limit the respondent's options by providing specific response categories or rating scales to choose from.

Question 9

A question about age that gives participants four options to choose from is referred to as a ______.

Accepted Answer

A closed question is one that provides specific options for respondents to choose from, such as multiple-choice questions, including those asking about age.

Question 10

One way to present a structured question is merely to ask it and provide respondents with an empty space in which to write their response. What is this called?

Accepted Answer

The answer of One way to present a structured question...

Question 11

Categorical response items that offer two response alternatives (e.g., yes and no) are what type of item?

Accepted Answer

Categorical response items that offer two response alternatives, such as "yes" and "no," are referred to as dichotomous items because they present two mutually exclusive options.

Question 12

Categorical items must be ______ and cover all possible alternatives.

Accepted Answer

Categorical items must be exhaustive, meaning they cover all possible alternatives.

Question 13

Categorical items must be ______ and there should be no overlap between categories.

Accepted Answer

Categorical items must be mutually exclusive, meaning that there should be no overlap between categories.

Question 14

______ are categorical items that do not require the respondent to choose only one alternative.

Accepted Answer

Multiple-response items allow respondents to select more than one option, unlike mutually-exclusive items which require choosing only one.

Question 15

A survey inquires about things you like to do for entertainment and includes several items such as reading a book. You can select more than one item, what type of question structure is this?

Accepted Answer

This is a multiple-response item because it allows respondents to select more than one option to indicate all the activities they enjoy for entertainment.

Question 16

Jim creates the following survey question "Is New York the best place for food and entertainment." This is a ______ question.

Accepted Answer

This is a double-barreled question because it asks about two different things (food and entertainment) in one question, making it difficult for respondents to answer if they only agree with one part.

Question 17

______ involve a question that asks about two different things at the same time.

Accepted Answer

Double-barreled items involve asking about two different things at once, which can confuse respondents and make it difficult to answer accurately.

Question 18

Prior to administrating your survey for real you should always do a ______ to catch any issues before data collection.

Accepted Answer

The answer of Prior to administrating your survey for real...

Question 19

______ involves asking a sample of people who are similar to those you intend to sample to go through your survey and read each question aloud and then literally to think out loud as they decide how they would respond to each item.

Accepted Answer

Cognitive interviewing is a technique used in survey design where participants are asked to verbalize their thought processes as they answer survey questions. This helps identify and fix issues with the survey's wording or structure.

Question 20

Kelis wants to make sure that her questions are worded in a manner that will not cause confusion. She recruits people similar to her target sample and has them discuss the thought process they lead to their answers. What is this process called?

Accepted Answer

Cognitive interviewing is a technique used to evaluate the design of survey questions by having participants explain how they interpret questions and what their thought process is when answering them. This helps in identifying and fixing any issues that might cause confusion or misinterpretation.

Quiz 9: Surveys and Questionnaires