According to _________ , listeners cope with the bombardment of persuasive messages by sorting them into those that are important, or central, and those that are less relevant, or peripheral.
A) elaboration likelihood model
B) counterpersuasion model
C) Toulmin model
D) parallel procession model

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) posits that people process persuasive messages through two routes: the central route, for messages deemed important or relevant, and the peripheral route, for those considered less significant.

According to _________ , Listeners Cope with the Bombardment of Persuasive