Research on the persuasive effects of the quantity and quality of arguments used to support a proposal reveals that
A) those most affected by the proposal were influenced more by good quality than by high quantity of arguments
B) those least affected by the proposal were influenced more by high quantity than by good quality of arguments
C) those least affected by the proposal were influenced more by good quality than by high quantity of arguments
D) both a and b

Question

Quizplus · Accepted Answer

Research in persuasion and attitude change suggests that individuals who are more directly affected by a proposal tend to be more persuaded by the quality of arguments, as they are likely to process the information more deeply. Conversely, those less affected are often more influenced by the quantity of arguments, as they might rely on heuristic cues rather than engaging in detailed processing.

Research on the Persuasive Effects of the Quantity and Quality