In a ________________, intermediaries are independent and act as if they are running a separate business.
A) vertical marketing system (VMS)
B) integrated channel
C) fragmented channel
D) distributed channel
E) conventional distribution channel

Question

Quizplus · Accepted Answer

In a conventional distribution channel, intermediaries are independent and operate separately, each focusing on their own business objectives rather than a unified goal.

In a ________________, Intermediaries Are Independent and Act as If