In marketing transactions, the fact that customers who buy product X also buy product Y creates a(n)________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."
A) cross-selling
B) value added selling
C) break-even
D) portfolio

Question

Quizplus · Accepted Answer

Cross-selling refers to the practice of encouraging customers to purchase additional or complementary products or services to what they are already buying. Thus, if customers who buy product X also buy product Y, this creates an opportunity for cross-selling.

In Marketing Transactions, the Fact That Customers Who Buy Product