A large software manufacturer attempts to lock in customers by making it difficult for customers to change to another product.Identify the strategy used here.
A) switching costs strategy
B) low cost operation strategy
C) differentiation strategy
D) consumerist strategy

Question

Quizplus · Accepted Answer

The strategy used here is the switching costs strategy. By making it difficult for customers to switch to another product, the software manufacturer is increasing the costs and effort associated with changing to another product or service, hence making it less attractive for customers to switch to another product. This can help to increase customer loyalty and decrease customer churn.

A Large Software Manufacturer Attempts to Lock in Customers by Making