Huen Software, an application provider to the gaming industry, decided to increase its portfolio by developing 3-D graphics-supported games for the mobile gaming industry.By doing this, which competitive strategy is Huen Software implementing?
A) creation of entry barriers
B) product differentiation
C) reduction of cost
D) locking in of suppliers

Question

Quizplus · Accepted Answer

Huen Software is implementing a product differentiation strategy by developing 3-D graphics-supported games for the mobile gaming industry, thus setting themselves apart from their competitors.

Huen Software, an Application Provider to the Gaming Industry, Decided