What are the core differences between prosocial behaviour and altruism? Support your answer with relevant examples.

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Prosocial behaviour refers to anything that increases another's well-being, such as helping, sharing or cooperation. If that behaviour also increases the actor's well-being, it is still counts as prosocial-even if personal gain motivated the prosocial behaviour. For example, giving a gift to someone is a prosocial act whether or not it comes just before asking a big favour.

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Here, we can make a distinction with altruism, where actions benefit someone else, without clear personal benefit, or even at a potential cost to the actor. Given the many potential indirect benefits of prosocial behaviour (e.g. good moods, earned gratitude, reputation), it is difficult to know conclusively that an act is unambiguously altruistic. As such, the definition of altruism is commonly expanded to include prosocial behaviours that are performed without (conscious) regard to potential personal benefits, even if they may eventually accrue.

What Are the Core Differences Between Prosocial Behaviour and Altruism