The most productive list for direct marketers is a response list.
Correct Answer:
Verified
Q16: The house list of an organization does
Q17: List brokers perform many functions. Which of
Q18: _ is essential to properly evaluate the
Q19: A computer system capable of capturing, storing,
Q20: Product positioning is the way the product
Q22: A response list is a list of
Q23: A list denotes a market segment.
Q24: Demographics is the study of lifestyles, habits,
Q25: Service bureaus provide data processing, data mining,
Q26: List brokers act as intermediaries who bring
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