_____________ is essential to properly evaluate the profitability of rented lists.
A) proper record keeping
B) selecting a key code
C) applying the mergepurge process
D) tabulating the response rate
Correct Answer:
Verified
Q13: _ usually develop their lists from public
Q14: The names most recently acquired by a
Q15: An organization's house list is normally _
Q16: The house list of an organization does
Q17: List brokers perform many functions. Which of
Q19: A computer system capable of capturing, storing,
Q20: Product positioning is the way the product
Q21: The most productive list for direct marketers
Q22: A response list is a list of
Q23: A list denotes a market segment.
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