The _______ heuristic occurs when consumers judge something based on how similar it is to some stereotypical case.
A) availability
B) representativeness
C) expertise
D) consensus
Correct Answer:
Verified
Q33: _ is the concept that it is
Q34: A _ will often choose a brand
Q35: _ are methods that simplify decision-making based
Q36: Consumers use _ heuristics to forecast a
Q37: The _ heuristic refers to a situation
Q39: Consumers use _ heuristics to challenge or
Q40: _ heuristics assist consumers by reducing the
Q41: _ heuristics narrow down a consumer's choice
Q42: _ helps consumers start the choice process
Q43: What is framing?
A) Helping consumers start the
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