The _______ heuristic refers to a situation in which consumers judge the likelihood or frequency of something happening based on how easy it is to remember similar events.
A) expertise
B) consensus
C) representativeness
D) availability
Correct Answer:
Verified
Q32: The _ impulse occurs when the purchase
Q33: _ is the concept that it is
Q34: A _ will often choose a brand
Q35: _ are methods that simplify decision-making based
Q36: Consumers use _ heuristics to forecast a
Q38: The _ heuristic occurs when consumers judge
Q39: Consumers use _ heuristics to challenge or
Q40: _ heuristics assist consumers by reducing the
Q41: _ heuristics narrow down a consumer's choice
Q42: _ helps consumers start the choice process
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents