Question 1

_______ are sets of individuals that other individuals use as a basis for comparison and guidance.
A) Lexicographic groups
B) Memory leaders
C) Reference groups
D) Opinion seekers

Accepted Answer

Reference groups are sets of individuals that people use as a standard for evaluating themselves and their own behavior.

Question 2

Associative groups are generally
A) disconnected because of shifting priorities.
B) transitional groups from our past.
C) groups with which we interact regularly.
D) groups that we no longer want to belong to.

Accepted Answer

Associative groups are those with which we interact regularly and have ongoing relationships, such as family, friends, and colleagues.

Question 3

A group to which we no longer want to belong is known as a(n) _______ group.
A) disclaimant
B) informal
C) contactual
D) associative

Accepted Answer

A disclaimant group is one that an individual no longer wants to be associated with or belong to.

Question 4

Disclaimant groups are usually groups that are _______ in some way by society.
A) venerated
B) stigmatized
C) forgotten
D) respected

Accepted Answer

Disclaimant groups are typically stigmatized by society, meaning they are often disapproved of or discriminated against.

Question 5

_______ groups are composed of individuals with whom the consumer can identify or admire.
A) Dissociative
B) Avoidance
C) Disclaimant
D) Aspirational

Accepted Answer

Aspirational groups are those that individuals aspire to be part of or admire, influencing their behavior and purchasing decisions.

Question 6

Groups that we have negative feelings toward are known as _______ groups.
A) dissociative
B) aspirational
C) contactual
D) associative

Accepted Answer

Dissociative groups are those that individuals do not want to be associated with and have negative feelings toward.

Question 7

_______ groups have a highly-defined structure, a set of rules, a hierarchy for membership where some people are designated leaders, and a set of clear goals.
A) Social
B) Informal
C) Peer
D) Formal

Accepted Answer

Formal groups have a highly-defined structure, rules, a hierarchy, designated leaders, and clear goals.

Question 8

There are specific ways to behave and dress when you are in a _______ group.
A) bicultural
B) formal
C) associative
D) informal

Accepted Answer

In a formal group, there are often specific expectations for behavior and dress, such as business attire and professional conduct.

Question 9

A group of friends that get together to watch their favorite show is an example of a(n) _______ group.
A) informal
B) disclaimant
C) formal
D) dissociative

Accepted Answer

An informal group is a group of people who come together based on shared interests or activities without any formal structure or official recognition, such as friends gathering to watch a show.

Question 10

_______ influence occurs when individuals utilize the reference group to get information from influencers or experts, which then alters their own behaviors.
A) Value-expressive
B) Utilitarian
C) Informational
D) Emotional

Accepted Answer

Informational influence occurs when individuals look to a reference group for information and guidance, often from experts or influencers, which then impacts their own behaviors and decisions.

Question 11

_______ influence occurs when individuals conform their behaviors to group norms in order to attain a reward from or avoid a punishment by the reference group.
A) Emotional
B) Informational
C) Value-expressive
D) Utilitarian

Accepted Answer

Utilitarian influence involves conforming to group norms to gain rewards or avoid punishments from the group.

Question 12

_______ influence occurs when individuals use the reference group to enhance their self-image, build their self-concept, or improve their self-esteem.
A) Value-expressive
B) Emotional
C) Utilitarian
D) Informational

Accepted Answer

Value-expressive influence occurs when individuals adopt attitudes or behaviors to enhance their self-image or self-concept, often aligning with a reference group to improve self-esteem.

Question 13

If a product is a public necessity, the influence for the product will be _______, however because it is seen by others the influence for the brand will be _______.
A) strong; weak
B) strong; strong
C) weak; strong
D) weak; weak

Accepted Answer

For a public necessity, the product itself has a weak influence because it is essential and widely needed, but the brand can have a strong influence as it is visible to others and can affect social perception.

Question 14

Membership in a reference group results in some degree of _______ among its members.
A) morality
B) conformity
C) tension
D) strain

Accepted Answer

Membership in a reference group often leads to conformity, as individuals tend to adopt the behaviors, attitudes, and values of the group to fit in and be accepted.

Question 15

_______ can be defined as the adoption of a group's beliefs, attitudes, and behaviors in an effort to comply with the group.
A) Differentiation
B) Perspective
C) Individuality
D) Conformity

Accepted Answer

Conformity is the process of aligning one's beliefs, attitudes, and behaviors with those of a group to fit in or comply with group norms.

Question 16

_______ refers to publicly changing behavior to fit in with the group but privately disagreeing.
A) Normative social influence
B) Compliance
C) Informational social influence
D) Internalization

Accepted Answer

The answer of _______ refers to publicly changing behavior to...

Question 17

You decide to go to a concert with your friends, even though you don't like the band. This is an example of
A) informational social influence.
B) compliance.
C) normative social influence.
D) identification.

Accepted Answer

The answer of You decide to go to a concert...

Question 18

_______ occurs when individuals admire an individual or group, so they try to be like that individual or group.
A) Normative social influence
B) Identification
C) Informational social influence
D) Compliance

Accepted Answer

Identification occurs when individuals admire an individual or group, so they try to be like that individual or group.

Question 19

_______ occurs when you feel pressure to go along with people around you in order to fit into the group.
A) Internalization
B) Informational social influence
C) Normative social influence
D) Identification

Accepted Answer

Normative social influence occurs when an individual conforms to the expectations of a group to be accepted or liked, leading to behavior that aligns with the group's norms.

Question 20

What is the most complete form of conformity?
A) Normative social influence
B) Internalization
C) Informational social influence
D) Compliance

Accepted Answer

Internalization is the most complete form of conformity because it involves the individual genuinely adopting the beliefs and values of the group.

Quiz 10: Social Structures and Processes

_______ are sets of individuals that other individuals use as a basis for comparison and guidance.

Associative groups are generally

A group to which we no longer want to belong is known as a(n) _______ group.

Disclaimant groups are usually groups that are _______ in some way by society.

_______ groups are composed of individuals with whom the consumer can identify or admire.

Groups that we have negative feelings toward are known as _______ groups.

_______ groups have a highly-defined structure, a set of rules, a hierarchy for membership where some people are designated leaders, and a set of clear goals.

There are specific ways to behave and dress when you are in a _______ group.

A group of friends that get together to watch their favorite show is an example of a(n) _______ group.

_______ influence occurs when individuals utilize the reference group to get information from influencers or experts, which then alters their own behaviors.

_______ influence occurs when individuals conform their behaviors to group norms in order to attain a reward from or avoid a punishment by the reference group.

_______ influence occurs when individuals use the reference group to enhance their self-image, build their self-concept, or improve their self-esteem.

If a product is a public necessity, the influence for the product will be _, however because it is seen by others the influence for the brand will be _.

Membership in a reference group results in some degree of _______ among its members.

_______ can be defined as the adoption of a group's beliefs, attitudes, and behaviors in an effort to comply with the group.

_______ refers to publicly changing behavior to fit in with the group but privately disagreeing.

You decide to go to a concert with your friends, even though you don't like the band. This is an example of

_______ occurs when individuals admire an individual or group, so they try to be like that individual or group.

_______ occurs when you feel pressure to go along with people around you in order to fit into the group.

What is the most complete form of conformity?