Studies show that source credibility increases people's compliance with health recommendations. A spokesperson's credibility is determined by two factors: attraction and trustworthiness.

Question

Quizplus · Accepted Answer

Credibility is determined by expertise and trustworthiness. Generally, the more knowledgeable and trustworthy the source (e.g., physician or medical expert), the more effective a health message is likely to be.

Studies Show That Source Credibility Increases People's Compliance with Health