Question 1

Which early scientist's theories ultimately led to the division between physical and social sciences?
A)Charles Darwin
B)I.A.Richards
C)St.Augustine
D)Sir Isaac Newton

Accepted Answer

Sir Isaac Newton's formulation of the laws of motion and universal gravitation laid the foundation for the physical sciences. His work emphasized a mathematical understanding of the world, which contrasted with the more qualitative and normative approach of the social sciences, leading to a clearer division between the two.

Question 2

Which Greek philosopher is recorded as the first researcher in history to start classifying patients by various temperaments?
A)Hippocrates
B)Plato
C)Aristotle
D)Socrates

Accepted Answer

Hippocrates is often referred to as the "Father of Medicine" and is credited with being the first to classify patients according to their temperaments, which he believed were influenced by the balance of bodily fluids.

Question 3

Lazarsfeld published the first review of the field of communication. He ultimately broke down communication into four categories. Which of the following correctly presents the four categories?
A)who, said what, to what receiver, and was it persuasive
B)a sender, sent a message, to which receiver, and was it persuasive
C)a sender, said what, to whom, and with what effect
D)who, said what, to whom, and with what effect

Accepted Answer

Lazarsfeld's model of communication effectively breaks down the process into four key questions: who (the sender), said what (the message), to whom (the receiver), and with what effect (the outcome). This model emphasizes the importance of the effect or impact of the communication.

Question 4

Which of the following occurred BEFORE World War I within the communication discipline?
A)William Isaac Thomas and Florian Znaniecki defined social psychology
B)Charles Darwin published the theory of natural selection
C)the rate of research in the social sciences increased
D)a group of researchers at Yale University began to analyze how attitude change occurs

Accepted Answer

Charles Darwin published the theory of natural selection in 1859, well before World War I (1914-1918). This was a foundational concept in biology that influenced many fields, including aspects of social sciences and communication theories, by introducing the idea of evolution and adaptation. The other options refer to developments that occurred during or after World War I.

Question 5

What is the process by which one person stimulates meaning in the mind(s) of another person
(or persons) through verbal and nonverbal messages?
A)nonverbal behavior
B)verbal behavior
C)communication
D)mass media

Accepted Answer

Communication is the process through which individuals use verbal and nonverbal messages to generate meanings within and across various contexts, cultures, channels, and media.

Question 6

Claude Shannon and Warren Weaver (1949) are best known for which model of communication?
A)sender-receiver characteristics-receiver model
B)situational memory communication repository model
C)sender-message characteristics-receiver model
D)source-message-channel-receiver model

Accepted Answer

Shannon and Weaver are most known for the "source-message-channel-receiver" model of communication, which outlines the basic components and process of how messages are sent and received. This model, originating from their work in the field of information theory, emphasizes the importance of the source of information, the message itself, the channel through which the message is sent, and the receiver of the message.

Question 7

The symbols or codes we use to represent certain ideas or meanings are called:
A)nonverbal messages
B)channels
C)communication
D)language

Accepted Answer

Language is the system of symbols or codes used to represent ideas and meanings, facilitating communication among individuals.

Question 8

When the letter s is added to the end of the word communication, what does it signify?
A)more than one person interacting
B)the use of mediated technologies
C)interpersonal interactions
D)group interactions

Accepted Answer

The answer of When the letter s is added to...

Question 9

What is the process we go through to assign meaning to messages?
A)encoding
B)decoding
C)recording
D)recoding

Accepted Answer

Decoding is the process through which we interpret or assign meaning to a message that has been communicated to us.

Question 10

Which prominent research university's method for teaching quantitative research methods is this textbook based on?
A)Texas Tech University
B)Ohio University
C)Kent State University
D)West Virginia University

Accepted Answer

The answer of Which prominent research university's method for teaching...

Question 11

Which famous mathematician argued that the underlying rule of nature was mathematics?
A)Sir Isaac Newton
B)Charles Darwin
C)Sigmund Freud
D)William James

Accepted Answer

Sir Isaac Newton is renowned for his work in mathematics, physics, and astronomy. He formulated the laws of motion and universal gravitation, which he used to predict precisely the motions of stars and the planets around the sun. Newton's work laid the foundation for classical mechanics and demonstrated how mathematics is the language in which the laws of nature are written.

Question 12

Which of the following statements was not written by James A. Winans?
A)There are few occasions where a public speaker dares adopt a scholarly, impartial speaking style.
B)Public speaking should be ruthless pulled to pieces and tested.
C)Only scholarly research will improve the field's standing in the academic world.
D)It is the business of any teacher to know that what he [or she] teaches is true.

Accepted Answer

James A. Winans, a notable figure in the field of speech and rhetoric, emphasized practical aspects of public speaking and its pedagogy rather than solely advocating for scholarly research as the primary means to advance the field's academic reputation. His works often focused on the effectiveness and truthfulness of teaching methods and the importance of critical evaluation and adaptability in public speaking, rather than suggesting that only scholarly research could elevate the field's status.

Question 13

Which of the following forms of research was not one conducted by social scientists during World War II?
A)fear appeal research
B)attitudinal research
C)propaganda research
D)persuasion research

Accepted Answer

Fear appeal research, as a specific form of study, was not a primary focus of social scientists during World War II. The other options - attitudinal research, propaganda research, and persuasion research - were indeed areas of focus during that time, particularly in understanding and influencing public opinion, morale, and support for the war effort.

Question 14

Which component of the definition of communication suggests that human communication is dynamic and changing?
A)process
B)nonverbal
C)meaning focused
D)verbal

Accepted Answer

The term "process" in the context of communication suggests that it is dynamic and changing, as a process involves ongoing and continuous activity, rather than something static or fixed.

Question 15

Which of the following is not a subject studied in the journal Communication Research Reports according to Wickersham, Sherblom, and Richmond?
A)rhetorical sensitivity
B)health
C)apprehension
D)aggression

Accepted Answer

Rhetorical sensitivity is not listed as a subject studied in the journal Communication Research Reports according to Wickersham, Sherblom, and Richmond.

Question 16

Who led a group of researchers at Yale University in research on how attitude change occurs?
A)Carl Hovland
B)Hippocrates
C)James C.McCroskey
D)William Isaac Thomas

Accepted Answer

Carl Hovland led a group of researchers at Yale University in pioneering research on how attitude change occurs, particularly in the context of communication and persuasion.

Question 17

Darla works for an advertising agency and is preparing a video to help explain a client's new software package. In this context, what part of Shannon and Weaver's model of communication does Darla embody?
A)source
B)message creator
C)channel decider
D)message mediator

Accepted Answer

Darla embodies the "source" in Shannon and Weaver's model of communication, as she is the originator of the message being communicated about the client's software package.

Question 18

Joseph is sitting in a lecture on cervical manipulation. Although Joseph has a Ph.D. in physics, he really doesn't understand anything about medicine. In fact, he's having a hard time keeping up with the lecture. At what point of the SMCR model is Joseph having problems?
A)decoding
B)encoding
C)source
D)feedback

Accepted Answer

Joseph is having trouble at the decoding stage, where he is unable to interpret or understand the medical information being presented in the lecture. This is because decoding involves the recipient's ability to correctly interpret the message, and Joseph's lack of medical knowledge is hindering this process.

Question 19

Janice is texting her friend Paul about seeing a movie later that evening. What form of communication is a text message?
A)mediated
B)verbal
C)nonverbal
D)text-based

Accepted Answer

The answer of Janice is texting her friend Paul about...

Question 20

Which of the following is NOT a form of research conducted outside of academia?
A)student perceptions of instructor explanations
B)political polling
C)Amazon.com's recommendation function
D)determining where items should be placed in a department store

Accepted Answer

Student perceptions of instructor explanations are typically academic research, focusing on educational methods and effectiveness within academic settings. Political polling, Amazon's recommendation function, and determining item placement in stores are examples of research conducted in non-academic, practical contexts such as politics, e-commerce, and retail management.

Quiz 1: An Introduction to Communication Research

Which early scientist's theories ultimately led to the division between physical and social sciences?

Which Greek philosopher is recorded as the first researcher in history to start classifying patients by various temperaments?

Lazarsfeld published the first review of the field of communication. He ultimately broke down communication into four categories. Which of the following correctly presents the four categories?

Which of the following occurred BEFORE World War I within the communication discipline?

What is the process by which one person stimulates meaning in the mind(s) of another person (or persons) through verbal and nonverbal messages?

Claude Shannon and Warren Weaver (1949) are best known for which model of communication?

The symbols or codes we use to represent certain ideas or meanings are called:

When the letter s is added to the end of the word communication, what does it signify?

What is the process we go through to assign meaning to messages?

Which prominent research university's method for teaching quantitative research methods is this textbook based on?

Which famous mathematician argued that the underlying rule of nature was mathematics?

Which of the following statements was not written by James A. Winans?

Which of the following forms of research was not one conducted by social scientists during World War II?

Which component of the definition of communication suggests that human communication is dynamic and changing?

Which of the following is not a subject studied in the journal Communication Research Reports according to Wickersham, Sherblom, and Richmond?

Who led a group of researchers at Yale University in research on how attitude change occurs?

Darla works for an advertising agency and is preparing a video to help explain a client's new software package. In this context, what part of Shannon and Weaver's model of communication does Darla embody?

Joseph is sitting in a lecture on cervical manipulation. Although Joseph has a Ph.D. in physics, he really doesn't understand anything about medicine. In fact, he's having a hard time keeping up with the lecture. At what point of the SMCR model is Joseph having problems?

Janice is texting her friend Paul about seeing a movie later that evening. What form of communication is a text message?

Which of the following is NOT a form of research conducted outside of academia?