Scalar reliability is the most common form of reliability assessed in quantitative research in communication.
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Q18: Amy created a new measure of media
Q19: _ validity occurs when a researcher has
Q20: A scale can be reliable but not
Q21: Even if faking is present in a
Q22: Predictive (prospective) validity is the form of
Q24: Factorial validity is based on a statistical
Q25: Validity is directly associated with the number
Q26: Face or content validity does not make
Q27: Explain four different types of reliability.
Q28: Explain the importance of validity in communication
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