Amy created a new measure of media bias. She first shows one of her colleagues the new measure to see if the measure appears valid. What type of validity is Amy ensuring?
A)criterion
B)face or content
C)predictive or prospective
D)retrospective

Question

Quizplus · Accepted Answer

Face or content validity refers to whether a test appears to measure what it's supposed to measure, based on the judgment of experts or knowledgeable individuals. By showing the measure to a colleague for their opinion, Amy is ensuring that the measure seems valid on the surface, which is what face validity is about.

Amy Created a New Measure of Media Bias