Many consumers use price as an indicator of ________. Image pricing is especially effective with ego-sensitive products such as perfumes and expensive cars.
A) quality
B) size
C) status
D) capability
E) ability

Question

Quizplus · Accepted Answer

Price is often used by consumers as an indicator of quality, especially for products where the quality is not easily assessed before purchase, such as perfumes and expensive cars.

Many Consumers Use Price as an Indicator of ________