Executives often complain that pricing is a big headache. One of the common mistakes made are: Price is not revised often enough to capitalize on market changes; price is set ________ of the rest of the marketing program rather than an intrinsic element of a marketing-positioning strategy.
A) independently
B) too high
C) intrinsically
D) concurrently
E) divergently

Question

Quizplus · Accepted Answer

"Independently" best fits the blank, as it contrasts with "intrinsic element of a marketing-positioning strategy" in the latter part of the sentence. It highlights the mistake where pricing is set without considering other elements of the marketing program, such as the target audience, competition, and product positioning.

Executives Often Complain That Pricing Is a Big Headache