Packaging can increase sales and profits for a firm if done correctly. Dutch Boy Paints introduced their Twist & Pour paint container that is significantly different from other paint cans. From the perspective of a marketer, and consumer, packaging must achieve a number of objectives. Which of the following objectives best fits the Dutch Boy container?
A) aid product consumption
B) identify the brand
C) convey descriptive and persuasive information
D) facilitate transportation
E) assist at-home storage

Question

Quizplus · Accepted Answer

The Twist & Pour container is designed to aid product consumption by making it easier to pour and use the paint, without the need for a separate paint key or tool.

Packaging Can Increase Sales and Profits for a Firm If