Various factors have contributed to the growing use of packaging as a marketing tool. Which of these factors involves incorporating unique materials and features?
A) consumer influence
B) self-service
C) innovation opportunities
D) company and brand images
E) consumer affluence

Question

Quizplus · Accepted Answer

Incorporating unique materials and features falls under the factor of innovation opportunities, which has contributed to the growing use of packaging as a marketing tool.

Various Factors Have Contributed to the Growing Use of Packaging