The potential disadvantages of co-branding are the risks and lack of control from becoming aligned with another brand in the consumer's mind. Consumer ________ about the level of involvement and commitment with co-brands are likely to be high, so unsatisfactory performance could have negative repercussions for the brands involved.
A) values
B) expectations
C) primary service features
D) pricing
E) perceptions

Question

Quizplus · Accepted Answer

Consumer expectations about the level of involvement and commitment with co-brands are likely to be high, as they are expecting the best of both brands. This can be a potential disadvantage if either one of the brands fails to meet consumer expectations.

The Potential Disadvantages of Co-Branding Are the Risks and Lack