________ occurs when a company lengthens its product line beyond its current range.
A) Product reach
B) Line stretching
C) Market reach
D) Product adaptations
E) Line shrinking

Question

Quizplus · Accepted Answer

Line stretching occurs when a company extends its product line beyond its current range, either upwards or downwards. This strategy aims to offer a wider variety of products to existing customers or target new market segments.

________ Occurs When a Company Lengthens Its Product Line Beyond