In increasingly fast-paced markets, prices, and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks and functions in terms of customer requirements.
A) Design
B) Services
C) Performance
D) Style
E) Reliability

Question

Quizplus · Accepted Answer

In the given context, design is the factor that will often give a company its competitive edge. It involves the totality of features that affect how a product looks and functions in terms of customer requirements. While services, performance, style, and reliability are all important factors, design is the key to standing out in the market and meeting evolving customer needs.

In Increasingly Fast-Paced Markets, Prices, and Technology Are Not Enough