The five product levels constitute a ________. At each level more customer value is added.
A) customer perceived value
B) customer consumption system
C) customer augmented product
D) customer value hierarchy
E) customer hierarchy

Question

Quizplus · Accepted Answer

The five product levels constitute a customer value hierarchy. At each level, more customer value is added. The product levels are the core benefit, the generic product, expected product, augmented product, and potential product.

The Five Product Levels Constitute a ________