The customer will judge the offering by three basic elements: ________, services mix and quality, and price.
A) salespeople
B) price
C) performance
D) core benefit
E) product features and quality
Correct Answer:
Verified
Q4: _ are major purchases and are usually
Q5: The five product levels constitute a _.
Q6: _ are similar in quality but different
Q7: In planning its market offering, the marketer
Q8: Examples of products such as insurance, cemetery
Q10: The vast array of goods consumers buy
Q11: How a consumer shops for organic foods
Q12: Marketing planning begins with the formulation of
Q13: Materials and parts are goods that enter
Q14: The way the user performs the tasks
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