A market challenger's success depends on combining several strategies to improve its position over time.
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Q105: The frontal attack by a market challenger
Q106: Single niching is preferable to multiple niching
Q107: The most indirect assault strategy that can
Q108: As a proven strategy for meeting competitors,
Q109: Not any aspect of the marketing program
Q111: As one of the market follower strategies,
Q112: One of the chief advantages held by
Q113: The market leader should consider several factors
Q114: As a market follower strategy, the adapter
Q115: Firms entering a market should aim at
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