Firms entering a market should aim at a niche initially rather than the whole market.

Name: Firms entering a market should aim at a niche initially rather than the whole market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Focusing on a niche allows a firm to establish a strong presence and build expertise before expanding to the broader market. This approach can lead to better targeting, more efficient resource allocation, and a higher chance of success in capturing a significant share of the market.

Firms Entering a Market Should Aim at a Niche Initially