In terms of comparisons with a market leader, whereas the market leader achieves high volume, the market nicher achieves
A) high margin.
B) low margin.
C) medium pricing.
D) lower demand.
E) high promotability.

Question

Quizplus · Accepted Answer

A market nicher focuses on serving a specific and narrow segment of the market, allowing them to offer products or services that cater to the unique needs of that segment. This often results in a higher profit margin as the market nicher is not competing on price with the market leader. Therefore, the market nicher can achieve high profitability despite having lower volume sales compared to the market leader.

In Terms of Comparisons with a Market Leader, Whereas the Market