In which of the following viable attack strategies that can be employed by a market challenger does the attacker match its opponent's product, advertising, price, and distribution?
A) flank attack
B) guerilla warfare
C) counteroffensive attack
D) frontal attack
E) bypass attack

Question

Quizplus · Accepted Answer

The viable attack strategy that matches its opponent's product, advertising, price, and distribution is a frontal attack. In a frontal attack, the market challenger directly competes with the market leader on the same dimensions such as mimicking product features, advertising message, price points, and distribution channels. It requires significant resources and may not always yield positive results, but can be effective in gaining market share.

In Which of the Following Viable Attack Strategies That Can