The argument for ________ marketing is that it creates the largest potential market, which leads to the lowest costs, which in turn can lead to lower prices or higher margins.
A) micro
B) macro
C) differentiated
D) niche
E) mass

Question

Quizplus · Accepted Answer

Mass marketing targets a large and homogeneous market, allowing for economies of scale and lower costs per unit. This can result in lower prices or increased profit margins, depending on the strategy pursued by the company. It is often used for products or services that appeal to a broad range of customers and do not require high levels of customization or personalization.

The Argument for ________ Marketing Is That It Creates the Largest