Business markets have several characteristics that contrast sharply with those of consumer markets. Which of the following characteristics describes a scenario where suppliers are expected to customize their offerings to individual business customer needs?
A) professional purchasing
B) fluctuating demand
C) fewer, larger buyers
D) multiple sales calls
E) close supplier-customer relationship

Question

Quizplus · Accepted Answer

The characteristic that describes a scenario where suppliers are expected to customize their offerings to individual business customer needs is a close supplier-customer relationship. In business markets, customers usually demand customized solutions to meet their specific needs, and suppliers are expected to work closely with them to develop such solutions. This requires a close collaboration between the supplier and customer, where the supplier gains a deep understanding of the customer's needs and requirements.

Business Markets Have Several Characteristics That Contrast Sharply with Those