With respect to understanding consumer behaviour, there are four key psychological processes. Which of the following processes relates to the theories of Freud, Maslow, and Herzberg?
A) Learning
B) Self-reliance
C) Memory
D) Perception
E) Motivation

Question

Quizplus · Accepted Answer

The process that relates to the theories of Freud, Maslow, and Herzberg is motivation. These theories focus on understanding the underlying factors that drive consumer behavior and decision-making, such as innate needs, desires, and aspirations. Motivation is the process that energizes, directs, and sustains behavior towards achieving our goals and satisfying our needs. Therefore, understanding consumer motivation is essential for developing effective marketing strategies and creating products that meet customers' needs and desires.

With Respect to Understanding Consumer Behaviour, There Are Four Key