Of key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?
A) consumer-rating organizations
B) using the product itself
C) web sites
D) acquaintances
E) the mass media

Question

Quizplus · Accepted Answer

Experiential information source refers to using the product itself, which is the best choice among the given options. Consumer-rating organizations, web sites, acquaintances, and the mass media are examples of non-experiential information sources.

Of Key Interest to Marketers Are the Major Informational Sources