Carl Sewell, in Customers for Life, estimated that a customer entering his car dealership for the first time represents a potential lifetime value of over $300 000.

Name: Carl Sewell, in Customers for Life, estimated that a customer entering his car dealership for the first time represents a potential lifetime value of over $300 000.
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According to Carl Sewell's book Customers for Life, a customer entering his car dealership for the first time represents a potential lifetime value of over $300,000.

Carl Sewell, in Customers for Life, Estimated That a Customer