The Shoppers Optimum card allows users to accumulate points to apply toward free goods at Shoppers Drug Mart, This is a very successful and recognized
A) frequency program.
B) customer defection.
C) CRM technology.
D) mass customization.
E) retailer partnership.

Question

Quizplus · Accepted Answer

The program described is a frequency program, as it rewards customers for repeat purchases and encourages them to shop at Shoppers Drug Mart more frequently to earn more points.

The Shoppers Optimum Card Allows Users to Accumulate Points to Apply