The ability of a company to meet each customer's requirements to prepare on a mass basis individually designed products, services, programs, and communications, is referred to as
A) individualization.
B) proactive customer service.
C) competitive advantage.
D) mass customization.
E) target market customization.

Question

Quizplus · Accepted Answer

The ability to prepare individually designed products, services, programs, and communications on a mass basis is known as mass customization. This can give a company a competitive advantage by meeting the specific needs and preferences of each customer, while still producing items on a large scale.

The Ability of a Company to Meet Each Customer's Requirements