________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
A) Marketing research
B) Marketing intelligence
C) MIS (marketing information system)
D) Marketing management
E) Demographics

Question

Quizplus · Accepted Answer

Marketing research is the process of gathering information related to a particular marketing problem or opportunity faced by a company. It involves collecting data, analyzing and interpreting results, and making recommendations based on the findings. This can help companies make informed decisions about product design, market segmentation, pricing, promotion, and distribution strategies.

________ Is the Systematic Design, Collection, Analysis, and Reporting of Data