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Assume That You Are a Marketing Research Director for a Medium-Sized

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Question 16
Multiple Choice
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Multiple Choice

Assume that you are a marketing research director for a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct your field interviews. Which of the following options would be your best choice to achieve your objective?


A) a brand-management specialty research firm
B) a custom marketing research firm
C) a syndicated-service research firm
D) a specialty-line marketing research firm
E) a global research management firm

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