If you wanted to find out more about target markets and the organization's value proposition, which of the following types of plans would most likely contain information that might be useful to you in your quest?
A) strategic marketing plan
B) organizational plan
C) marketing mix plan
D) marketing plan
E) tactical marketing plan

Question

Quizplus · Accepted Answer

The strategic marketing plan typically includes information about target markets and the organization's value proposition, as well as overall marketing goals and strategies. The other plans may also contain some relevant information, but are more focused on specific aspects of the marketing mix or tactics.

If You Wanted to Find Out More About Target Markets