In which of the following plans would we most likely find directions for implementing and addressing daily challenges and opportunities in product features, promotion, merchandising, pricing, sales channels, and service areas?
A) target marketing plan
B) product launch plan
C) deployment plan
D) product development plan
E) tactical marketing plan

Question

Quizplus · Accepted Answer

A tactical marketing plan is focused on the day-to-day operations and implementation of marketing strategies such as product features, promotion, merchandising, pricing, sales channels, and service areas. It provides direction for addressing challenges and opportunities in these areas on a daily basis. The other plans listed are more focused on specific stages of the product development or marketing process.

In Which of the Following Plans Would We Most Likely