In a high-passive pricing positioning approach, the price is high but other attributes of the product or service are focused on in the market place communication.

Name: In a high-passive pricing positioning approach, the price is high but other attributes of the product or service are focused on in the market place communication.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

In a high-passive pricing strategy, the emphasis is on the product's attributes and benefits rather than the price, which is set high to convey quality or exclusivity.

In a High-Passive Pricing Positioning Approach, the Price Is High