When a company sets a ceiling as to what they will pay for a procedure, this is referred to as a reference-pricing program.

Name: When a company sets a ceiling as to what they will pay for a procedure, this is referred to as a reference-pricing program.
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Reference pricing is a strategy where a company sets a maximum amount they will pay for a specific procedure, encouraging consumers to choose providers who offer services at or below this price.

When a Company Sets a Ceiling as to What They