Top of mind awareness is a measure of what?
A) Your preferred brand in the category
B) Your gut feeling of a brand's relationship to the category
C) A brand you hold strong feelings about
D) All of these

Question

Quizplus · Accepted Answer

Top of mind awareness refers to the first brand that comes to a consumer's mind when they think of a particular industry or category. This can include a preferred brand, a brand they have strong feelings about, or a brand they instinctively associate with the category, encompassing all the options provided.

Top of Mind Awareness Is a Measure of What